13 Best Apps For Video Filters (Taking Your Content To The Next Level)

Have you ever taken a video, only to notice that it looked dull? If so, you’re not alone. Many of us face lackluster footage, whether we’re capturing a special moment with family and friends or working on a project for school or our job. The good news is that you can quickly fix this issue using AI for video editing. With the right app, you can add filters that enhance your clip’s quality and style, creating a more engaging final product. In this article, we’ll help you find the best app for video filters to meet your needs.

One of the tools we’ll introduce you to along the way is WrapVideo’s AI video art tool. This powerful program will help you quickly reach your goals, such as learning about the best apps for video filters.

13 Best Apps for Video Filters

1. WarpVideo: An Outstanding AI Video Art Tool for Creative Visual Storytelling

Create captivating videos in minutes with our powerful face swap and morphing technologies that seamlessly blend identities and transform scenes with just a few clicks.

Our intuitive platform allows you to generate professional-quality videos without requiring specialized skills or expensive equipment. Elevate your visual storytelling, stand out from the competition, and bring your creative vision to life with WarpVideo's transformative AI technology.

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2. Vivid Glam: A New Perspective On Editing Videos

Vivid Glam is the paramount choice for both beginners and professionals in video editing. This remarkable app, readily available for free download on the App Store, redefines how you approach video editing.

Vivid Glam is your gateway to crafting captivating, professional-quality videos with unparalleled ease and precision. At the heart of Vivid Glam's allure lies its Face and Body Reshape tools, designed to elevate your appearance effortlessly.

Flawless Face & Body Edits Made Easy

With these tools at your disposal, maintaining a flattering visage in your videos becomes second nature. Vivid Glam's face reshape feature empowers you to target specific areas of your face for adjustment. And it doesn't stop at the face; it also extends its transformative capabilities to your body.

With intuitive tools, you can add inches to your height, slim down from head to toe, or focus on creating that coveted hourglass figure by zeroing in on your waist. Perfecting your skin is a breeze with Vivid Glam. The smoothening tool offers a range of editing intensities, allowing you to choose the level of perfection you desire.

3. Promeo: The Social Media Video Editor

Promeo is a time-saving video editing app that allows you to create promotional content on social media in 3 steps. With access to more than 10,000 ready-to-use templates, Promeo is ideal for creating various content on Facebook, Instagram, TikTok, Twitter, YouTube, and more.

Posts can be created by choosing a favorite template, replacing the image or videos with ones you like, and then sharing them directly with your followers. You can create content with your videos and photos or use the videos, photos, and music from supported stock media from Shutterstock, iStock, or Unsplash.

Endless Social Media Templates for Every Industry

Social Media content templates include:

Education
Beauty
Real estate
Food
Auto
Fashion
Travel
Sports
Wellness
Finance and more

Plus, seasonal and promotion-specific templates and new designs are added every month, helping ensure that you never run out of ideas for social media content creation. No other video editing app matches Promeo’s ease of use and breadth of content creation and sharing options.

4. iMovie: An Amazing Video Editor for Apple Users

iMovie straddles the line between professional and novice video production. For instance, it supports 4k and multi-track editing, has an array of filters, and lets you insert free music that automatically adjusts to a video’s length. You don’t have to be a video editing guru to conquer the iMovie learning curve.

One of the most notable features is iMovie’s suite of themes. Some pre-programmed themes include:

Photo Album
Sports
Travel
Comic Book
Neon

Easy Edits with Music, Transitions & Fresh Features

Each option comes with music, transitions, and text overlays, saving you time and effort during editing. If you haven’t used iMovie recently, it’s worth revisiting.

Apple regularly updates the platform, providing users with more options and features. In August 2020, the tech giant added three new filters and 25 soundtracks to iMovie.

5. Splice: A Beginner-Friendly Video Editor

Splice offers the perfect introduction to mobile video editing for newcomers. Let’s say you want to create a highlight reel of your latest hiking adventure. This app is ideal. After uploading your clips and placing them on the proper tracks, you can trim and crop them with a few taps.

Smooth Edits with Music, Effects & Easy Sharing

The result is smoother and cleaner footage, though you can’t edit in 4K. You can add sonic flair with Splice’s extensive free music and sound effects library. Tap the track and drag it to the desired spot on the timeline.

Splice also lets you insert transitions, apply video effects, and share directly to social media. Want to get more out of your Splice experience? Upgrade with an in-app purchase. You can select from monthly, quarterly, and yearly versions. Each option also comes with a free trial.

6. Quik: The GoPro Video Editor

Quik, formerly known as Replay, is another GoPro product tailor-made for creating multi-clip highlight reels. GoPro designed Quik for fast and fun videos.

It lets you mix and mash clips, add a theme or soundtrack, and export in minutes. So, if you want to create a short video for Instagram, Quik is the app for you.

Quick Edits with Filters, Titles & More

Quik allows you to make a few edits to your masterpiece. You can add filters, titles, fonts, and trims, putting your personal touch on things from start to finish. Quik also provides access to 28 different video formats for increased customization.

If you want to create the next Tenet on your phone, Quik isn’t your app. It doesn’t support 4k editing, and while you can have multiple audio tracks, the same does not apply to video. The user-friendly video editor appeals to people who want to create videos quickly.

7. KineMaster: The Professional App for Mobile Video Editing

KineMaster supports 4K editing and exporting your videos to YouTube. You can trim, cut, and tweak clips on a frame-by-frame basis. Of course, that applies to audio tracks, too.

These precision editing capabilities ensure your videos turn out precisely how you want. KineMaster lacks a traditional timeline, so if you are used to editing on other apps or software, your clips will overlap instead of going below on a separate track.

Pro-Level Edits with Transitions & Effects

You can pile on images, video effects, and text to create a sophisticated final product. You’ll need to upgrade to the pro version to remove watermarks. Other KineMaster features include:

Transitions
Blending
Chroma key
Lighting adjustments

All of these tools are available in an easy-to-navigate interface.

8. Filmmaker Pro: The Green Screen Video Editor

Filmmaker Pro enables professional-grade video editing in the palm of your hand. The app comes with the advanced tools you need to make award-winning productions.

You have complete control over editing green screen clips or toggling chroma keys. While the app doesn’t have a multi-track editor, Filmmaker Pro makes up for it in myriad other ways.

4K Edits, Filters & Voiceovers Made Easy

For example, it allows you to customize 4K clips with 30 filters and 17 transitions. It also comes with an Audiometer, making adding a voiceover easy in minutes. Filmmaker Pro relies on a freemium model, where the best features require an in-app purchase.

A monthly or annual subscription will give you access to various audio tracks, tools, and illustrations. You can also eliminate pesky watermarks when you export the final product.

9. InShot: The Social Media Video Editor

InShot aligns itself with social media content creation. The app has essential editing tools and a manageable learning curve. It even has some features, like speed adjustments, that you won’t find on other editing apps.

The all-in-one app handles both your video and image editing needs. It has pre-made templates for social media channels, including:

TikTok
Instagram

Simple Video Edits with Easy Customization

The sleek interface makes it easy to import, edit, and personalize your videos, even if you lack experience editing. InShot does not meet the standards of a professional video editing app.

It lacks multi-track or 4K editing and support systems for questions or technical issues. Many of these shortcomings won’t matter if you want a bare-bones video editor.

10. Mojo: The Animated Social Media Video Editor

Right after downloading Mojo, the app will ask you questions about how you want to use it, whether you are promoting your business or just using it for fun. Social media platforms inspire the interface, so avid users of Instagram or Facebook should have no problem finding what they are looking for.

Mojo offers a variety of video sizes to match the most popular social media platforms. Popular templates and topics are displayed on the home menu to give you a head start in creating content. Just click on one to immediately edit it.

Stylish Edits with Filters & Custom Brand Kits

Besides basic video editing features, Mojo offers filters like VHS, glitch, or bokeh to make your content stand out. If you have your brand, Mojo allows you to create your own Brand Kit to add colors, fonts, and your brand logo. After downloading the app, you must subscribe to a 3-day free trial.

11. WeVideo: The Online Video Editor

Thanks to WeVideo’s simplified interface, you don’t have to be Quentin Tarantino to create up to 4K movies. WeVideo gives you complete control over all the creative elements, like text, transitions, and motion effects.

You can even let your imagination run wild with basic green screen special effects. Cloud storage lets you start your project on one device and pick up where you left off on another.

Easy Edits & Royalty-Free Media

Plus, when you buy into one of their plans, you can access a vast library of licensed and royalty-free video clips, images, and music tracks to add extra gloss to your video. WeMovie is easy to use and has a simple, straightforward interface. It also offers multi-device cloud storage.

12. Clips: The Hidden Apple Video Editor

It’s easy to overlook pre-loaded apps like Apple’s own Clips, but with the weight of the tech giant’s best brains behind it, this video editing app has plenty of powerful features to admire. Take their live tiles setting, for example.

Animated Captions, Emojis & 360° Backdrops

This lets you create animated captions and titles that appear automatically as you speak. You can also add animated emojis and backgrounds to liven things up, and music tracks intelligently sync to the length of your video.

Selfie Scenes gives you a selection of 360-degree backdrops to play with, and Clips even recognises who’s in your video and tees up sharing options for them, clever stuff! Clips is easy to use, has a heap of excellent, original features, and is backed by Apple, which means you know what to expect!

13. Splice: GoPro’s Award-Winning Mobile Video Editor

With a stack of awards, GoPro’s mobile video editing app, Splice, claims to give you desktop editing performance on your iPhone or iPad. ‘Simple and powerful’ are the watchwords here.

As the name suggests, a key offering was the ability to pick and combine your favourite videos. But there’s far more to it than that. Boasting the usual array of editing tools, including

Trimming
Cropping
Effects
Titles
Speed controls
Animation
Transitions
Music

Quick Edits with Music Sync & Sound Effects

This well-established video editor has a cultish following of enthusiastic Splicers. One of Splice’s strong points is its music offering. It has a wide range of free music and sound effects to layer over your video and will even sync your video to the beat of your soundtrack.

Developed by GoPro, this is an award-winning, highly regarded video editing app that’s particularly good if you want something quick to pick up and use.

Why Use Video Filters When Editing?

One of the most practical reasons to use a video filter is for quick and effective color correction. Let’s say your footage didn’t quite capture the sunset the way you remember it — maybe the colors feel flat or a little too cool. Applying a high-saturation or warm-toned filter can bring those visuals back to life and even make them pop more than they did in real time.

Filters can also smooth out inconsistencies in lighting across different shots, helping you maintain a cohesive visual tone throughout the entire video. And the best part? To make it happen, you don’t have to be a color grading pro.

Setting the Tone and Mood

Filters aren't just about fixing footage but also about setting a vibe. Want your video to feel dramatic? Try boosting the contrast and shadows and looking for something cheerful or magical?

A bright, colorful filter with soft highlights can make your content feel euphoric or whimsical. The tone of your video can instantly shift depending on the filter you use, giving you the creative power to shape how your audience feels as they watch. Whether you're going for cozy, edgy, romantic, or surreal, filters help you tell your story in a more emotionally impactful way.

A Tool for Branding and Consistency

If you regularly create content for a business, YouTube channel, or social media account, filters can be a lifesaver for visual branding. Using the same filter or a matching set of filters across your videos gives your content a unified look, which helps build recognition and trust with your audience.

Even if you don’t have advanced editing skills, most video editing tools now let you apply professional-quality filters with a simple drag-and-drop. It’s an easy shortcut to making your videos look more polished and on-brand, even when working with a tight schedule or minimal gear.

5 Best Tips for Using Filters on Video Effectively

1. Choose the Right Filter for the Mood

Not all video filters are created equal; choosing the right filter for your video is no small task. Some add warmth, some cool things down, and others give off a vintage vibe or high-glam polish.

Take a little time to try different options and choose one that fits the mood and message of your video. The right filter should support your story, not distract from it.

2. Dial Back the Intensity

Less is usually more. Most video editing apps let you adjust how strong a filter appears, and it’s almost always better to go subtle. A light touch can smooth out imperfections and enhance color without making things look overly edited or fake.

3. Start With Good Lighting

Filters can only do so much, great lighting is still key. Natural or well-placed lighting will help the filter do its job better, especially with skin tones and clarity. Good lighting + a well-chosen filter = a polished, professional finish.

4. Make Small, Targeted Tweaks

Most beauty filters use tools to fine-tune specific features like smoothing skin, brightening eyes, or evening out tones. Don’t be afraid to use them, just be careful not to overdo it. Aim for “refreshed and natural,” not “who is that?”

5. Preview and Compare

Before you hit export, take a moment to review your edits. Do a side-by-side comparison of the original vs. the filtered version. You're good to go if the filter improves the vibe without distracting from the content.

Transform Your Content with WarpVideo’s Cutting-Edge AI Video Art Tool

Unleash your creative potential with WarpVideo's revolutionary AI video art tool, transforming ordinary content into extraordinary visual experiences. Create captivating videos in minutes with our powerful face swap and morphing technologies, seamlessly blending identities and transforming scenes with just a few clicks.

Our intuitive platform allows you to generate professional-quality videos without requiring specialized skills or expensive equipment. With WarpVideo's transformative AI technology, you can elevate your visual storytelling, stand out from the competition, and bring your creative vision to life.

Start with five free text-to-image generations today and see why creators worldwide make WarpVideo their secret weapon.

Common Mistakes to Avoid When Applying Filters on a Video

person worried on laptop - Best App for Video Filters

It’s tempting to slap on a dramatic filter to make your video pop, but too much of a good thing can backfire. When filters are too heavy or stacked on each other, they look overprocessed—think Instagram 2012. Keep it subtle. A light touch adds style without stealing attention from your actual content.

Color Correction Comes First

Before thinking about filters, make sure your raw footage looks decent. If the white balance is off or the lighting is funky, filters might worsen things. Do your basic color correction first, fix the exposure, adjust shadows and highlights, and get skin tones looking right. Filters should enhance that base, not cover up problems.

Choose Filters That Fit the Mood

Your visual style should match your story. If you’re editing a warm, nostalgic vlog but you throw on a cold, blue cinematic filter, it’s going to feel emotionally off. Think of filters as part of your storytelling toolkit, use them to reinforce the tone, not contradict it.

Test Filters Across the Whole Video

A filter might look amazing on your opening shot but halfway through the video, it could wreck the lighting or make skin tones look unnatural. Always preview the filter across multiple scenes before committing. The goal is visual consistency, not cool effects in one frame.

Don’t Mess Up the Export Settings

This one’s sneaky. You do all this beautiful editing work, and then your export ruins it. Compression can kill color accuracy and introduce grainy, pixelated footage. Ensure you’re exporting at the proper resolution and bitrate for your platform, whether YouTube, Instagram, or something else. It keeps your polished visuals looking sharp.

Don’t Use Filters Like a Crutch

Filters are not a fix-all. No filter will magically save your original video if it is shaky, badly lit, or poorly framed. Get your raw footage as clean and well-shot as possible. Then let filters add flair, not do damage control.

Avoid Inconsistent Filters Across Clips

Switching up filters mid-video or failing to match color tones from one shot to another creates a distracting experience. It’s like watching a movie where the lighting keeps changing randomly, it pulls viewers out of the story. Stick with one style, or make the transitions intentional and seamless.

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How WarpVideo Can Elevate Your Content Creation

WarpVideo can take your video editing and visual storytelling to the next level. With our intuitive platform, you don’t need specialized skills or expensive equipment to create jaw-dropping videos that captivate your audience. Stand out from the competition and bring your creative vision to life with WarpVideo’s transformative AI technology.

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Ready to create stunning videos that elevate your brand and captivate your audience? Get started with WarpVideo today and receive five free text-to-image generations to get a feel for our powerful AI technology.

13 Best Apps For Video Filters (Taking Your Content To The Next Level)