How to Make Aesthetic Videos (From Planning to Editing)

How to Make Aesthetic Videos (From Planning to Editing)

Creating short videos for social media is one of the most effective ways to boost engagement for your business. Not only do these clips help you reach more people, but they also allow you to showcase your unique personality and style. Short aesthetic videos, in particular, can help your brand stand out by attracting a niche audience and presenting your products or services in a creative light. Furthermore, thanks to AI in video production, creating these clips is now easier than ever. This article will walk you through how to make aesthetic videos, from planning to editing. 

What Makes A Video “Aesthetic”?

An aesthetically pleasing video is more than just visually appealing: it's a carefully curated experience where visuals, mood, and storytelling come together in a harmonious blend. It’s about how something is shown, not just what is being displayed. At its core, an aesthetic video evokes a feeling. 

It’s deliberate in its use of colour, lighting, pacing, sound, and framing to create an atmosphere that resonates with the viewer. Whether it’s soft and nostalgic, bold and editorial, or minimalist and modern, the aesthetic is: 

  • Consistent

  • Intentional

  • Emotionally charged

Key Elements of an Aesthetic Video

  • Visual Consistency: A defined colour palette, controlled lighting, and cohesive styling unify the look and feel. 

  • Mood and Emotion: Whether calm, dreamy, moody, or energetic, aesthetic videos express emotion through visual tone and sound design. 

  • Storytelling: Even a simple aesthetic video tells a story through its sequence of shots, subject matter, or mood progression. 

  • Attention to Detail: Every aspect, from camera angles to text overlays and transitions, contributes to the overall aesthetic. 

  • Editing Style: Minimalist transitions, smooth cuts, soft filters, or cinematic effects enhance the visual language without distracting from it. 

Why Aesthetic Videos Thrive on Social Media 

On platforms like Instagram, TikTok, and YouTube, aesthetic videos are not just a trend; they’re a strategic way to express identity, build brand recognition, and emotionally engage with audiences. 

  • For branding: Aesthetic videos help creators and businesses establish a visual identity that stands out in busy feeds. A consistent look across videos reinforces brand presence. For 

  • Personal Expression: Individuals use aesthetic editing to tell their stories, share moments, or reflect moods in a creative and relatable way. 

  • For Engagement: Aesthetic videos capture attention quickly and keep viewers watching longer. Their shareability and “save-worthy” quality make them ideal for algorithms that reward interaction. 

Aesthetic videos succeed because they don’t just show something, they make you feel something. That emotional connection is what keeps viewers coming back.

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How To Make Aesthetic Videos (Planning To Editing)

Planning Your Aesthetic Video

Creating an aesthetic video starts long before you press record. It’s a process of intention, from planning and filming to editing, that focuses on: 

  • Mood

  • Consistency

  • Emotional impact

Start by defining your theme or mood. Whether you’re aiming for a dreamy, minimalistic, vintage, or vibrant feel, clarity at this stage will guide all your creative decisions. Sketch out a rough storyboard or outline to ensure your shots follow a visual rhythm. 

Choosing a complementary colour palette is key. It reinforces your aesthetic and streamlines the editing process later. Also, consider your location and props carefully. Even simple settings can become visually rich if they align with your theme and add depth to your narrative. 

Shooting Tips for Aesthetic Footage

Lighting can make or break the mood of your video. Natural light, especially during golden hour or on cloudy days, offers soft, cinematic results. Think intentionally about your composition, too:

  • Utilize techniques such as the rule of thirds or symmetry to create visually appealing frames. 

  • Introduce subtle movement, such as pans or tracking shots, to add flow

  • Explore different angles to keep your visuals engaging. 

Always shoot in high resolution. Crisp footage provides more flexibility in post-production and ensures a professional finish. 

Editing for Aesthetic Appeal

Editing is where your video truly comes to life. 

  • Start with colour grading, either through presets or manual adjustments, to create tonal harmony. You can then layer in light effects like grain, lens flares, or vignettes for added texture, but be careful not to overdo it. 

  • Use smooth transitions, such as crossfades or dissolves, to keep your visuals flowing seamlessly. 

  • Music and sound design are just as crucial; choose tracks that reflect your intended mood and consider using ambient audio to enhance the atmosphere. 

Keep things minimal. Simplicity often creates the most substantial aesthetic impact. 

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10 Best Aesthetic Video Editing Apps For Your Videos

1. WarpVideo: Aesthetic Video Editing, Reimagined with AI

WarpVideo is reshaping what's possible in aesthetic video editing, making high-impact, stylised content more accessible than ever. Designed for modern creators who prioritise visual storytelling and ease of use, WarpVideo combines AI-powered features with a streamlined interface to help you create standout videos, no complex software or technical expertise required.

Here’s what sets WarpVideo apart:

  • AI-Driven Editing with Creative Intuition: WarpVideo is more than a tool. It’s a creative assistant. Its intelligent design anticipates your visual goals and helps bring them to life with minimal friction.

  • Face Swapping and Scene Morphing: Craft surreal, dreamlike transformations that shift fluidly between faces, moods, and visual styles. These features are especially popular among creators in fashion, music, lifestyle, and digital storytelling who want to evoke emotion through dynamic, stylised visuals.

  • Text-to-Image Generation: Generate unique visual elements or entire backdrops from simple written prompts. Whether you're imagining soft gradients, surreal dreamscapes, or editorial-style overlays, WarpVideo gives you control over every visual layer.

  • Effortless Aesthetic Enhancement: Elevate your videos with cinematic effects, pastel tones, or unexpected visual textures, all without the usual post-production grind.

  • Truly Accessible Video Creation: WarpVideo removes the traditional barriers: no expensive equipment, no steep learning curve, and no hours lost to manual editing. It’s entirely browser-based so you can create professional-grade videos from anywhere.

  • Free Creative Exploration: Get started with five free text-to-image generations and explore the platform’s potential with zero upfront commitment.

Whether you're creating content for social media, digital campaigns, or personal projects, WarpVideo delivers a rare mix of style, speed, and simplicity. For those who want to stand out in a visually saturated world, it's not just an editing platform. It’s your competitive edge.

2. Adobe Lightroom Mobile: Best For Professional-level photo editing

Lightroom Mobile is a powerful app for photo editing, offering advanced features like: 

  • One-Tap Presets: Apply filters that instantly transform your photos. 

  • Selective Adjustments: Edit specific parts of your photo for ultimate precision. 

  • Color Grading: Create a signature look with advanced color controls. Lightroom’s easy-to-use presets let you maintain a consistent aesthetic for your feed.

3. CapCut: Best For Easy video editing with trendy effects

CapCut is a popular choice for creating short, engaging Instagram Reels. 

Key Features

  • Auto-captions for accessibility. 

  • Trendy transitions and animations. 

  • Built-in music library with royalty-free tracks. 

4. Canva: Best For Creating visuals with text overlays

Canva combines photo editing with graphic design tools. 

Key Features 

  • Pre-made Instagram templates for posts and stories. 

  • Drag-and-drop interface for quick edits. 

  • Animation tools to make your posts stand out. 

  • Create professional-looking visuals without any design experience.

5. VN Video Editor: Best For Advanced video editing on the go

VN is a versatile video editor with features comparable to desktop software. 

Key Features

  • Multi-layer editing for complex video projects. 

  • Speed adjustments for slow-motion or hyper-lapse effects. 

  • Customizable transitions and filters. 

VN lets you create professional-grade videos directly from your phone.

6. PicsArt: Best For Creative photo edits and collages

PicsArt is perfect for adding a personal touch to your images. 

Key Features 

  • Stickers, doodles, and text overlays. 

  • AI-powered tools like background removal. 

  • Double exposure effects for unique visuals. 

It’s a go-to app for playful, artistic edits that grab attention.

7. InShot: Best For All-in-one photo and video editing

InShot is a favorite among Instagram users for its simplicity and features. 

Key Features

  • Video trimming and cropping to fit Instagram dimensions. 

  • Add text, music, and stickers. 

  • Adjustable filters for polished visuals.

 InShot’s easy workflow is ideal for editing videos and photos for posts and stories.

8. Snapseed: Best For Advanced photo retouching

Snapseed, developed by Google, is a powerful app for photo editing enthusiasts. 

Key Features 

  • Healing tool for removing unwanted objects. 

  • Lens blur for professional-grade depth-of-field effects. 

  • RAW file support for detailed editing. 

Snapseed’s precision tools make your photos look polished and professional.

9. Prequel: Best For Trendy filters and aesthetic effects

Prequel is popular for creating dreamy, vintage-inspired visuals. 

Key Features

  • Retro filters and cinematic effects. 

  • 3D motion and animated overlays. 

  • Color grading tools for creative looks. 

Prequel’s trendy effects help your content align with the latest aesthetic trends.

10. Adobe Premiere Rush: Best For Professional video editing

Adobe Premiere Rush brings desktop-level video editing to mobile devices. 

Key Features

  • Multi-track editing for layering visuals and audio. 

  • Speed ramping for dynamic pacing. 

  • Easy export to social media platforms. 

  • Create polished, high-quality video content for your feed or Reels.

7 Tips For Making Better Aesthetic Videos

1. Focus on the Story

Aesthetic appeal starts with purpose. Before picking up your camera, ask yourself: What story am I trying to tell? Jot down the core message or emotional tone of your video. This will inform your visual decisions, ensuring that your content not only looks good but also feels meaningful, such as: 

  • Shot composition

  • Pacing

  • Music

2. Gather Visual Inspiration

Aesthetic sensibilities vary widely; what feels beautiful to you might be different from someone else’s taste. 

That’s why it helps to explore: 

  • Channels whose editing style you admire 

  • Music videos, reels, or vlogs that capture your desired mood 

  • Pinterest boards or mood reels 

  • Ask yourself or your client: “What kind of vibe are we going for?” 

Use those references to inform your edits while still developing your unique visual voice.

3. Stick to a Complementary Colour Palette

Colour consistency is key to aesthetic cohesion. Choose a palette that complements: 

  • Your wardrobe

  • Your set

  • Your brand colours

For example: 

  • Soft pastels for calm, minimal content 

  • Earthy neutrals for a natural, grounded feel 

  • Bold primary colours for high-energy visuals 

  • Matching your text overlays to your clothing or background elements can create subtle harmony that’s pleasing to the eye and makes editing far simpler.

4. Limit Your Fonts

Typography should enhance your visuals, not distract from them. Aim to use no more than two fonts throughout your video. Choose ones that reflect your tone and stick to them, such as:

  • Elegant

  • Playful

  • Minimalist

Consistency in fonts contributes to a professional, curated aesthetic. It also streamlines the editing process and helps your content become recognizably yours.

5. Use Simple, Purposeful Transitions

When it comes to transitions, less is more. Only use them intentionally, typically to: 

  • Indicate a shift in location 

  • Mark the passage of time 

Overusing transitions can make a video feel chaotic or over-edited, which undermines its aesthetic appeal. Clean cuts, dissolves, or whip pans, when used sparingly, add polish without pulling attention away from the content itself.

6. Embrace Natural Lighting

Nothing beats the soft, flattering glow of natural light. Position yourself near a window and shoot during the golden hour (shortly after sunrise or before sunset) for the best results. If natural light is limited, opt for soft, diffused lighting, such as a ring light. 

Pro tip: If the light isn’t working, reschedule. Dark, grainy footage can derail your entire aesthetic, especially if you batch film your content.

7. Add Subtle Effects. But Not Too Many

Special effects can elevate your video, but restraint is key. Avoid adding effects just for the sake of keeping viewers’ attention. 

Instead: 

  • Use slow zooms, film grain, or light leaks to add depth. 

  • Apply gentle colour grading to enhance your mood.

  • Keep motion graphics and overlays minimal.

Think of effects as the seasoning, not the main course. They should support the aesthetic, not overpower it.

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The quality is truly unbelievable, and the video outputs can even be mistaken for Hollywood productions. With WarpVideo, you can create visual art that will: 

  • Elevate your creative projects

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Seamlessly Blend and Swap Faces to Create Unique Video Content

Our face swap and morphing technologies enable you to blend and transform identities in video production seamlessly. This means you can create aesthetically pleasing videos featuring: 

  • Yourself

  • Your friends

  • Your favorite celebrities

Imagine the creative possibilities. 

You could make a video that looks like you and your friends are starring in a blockbuster movie. Or you could create a personalized video for a loved one that swaps their face with their favorite character. The applications of WarpVideo's face swap technology are endless! 

Craft Unique Visual Stories with Text Prompts

WarpVideo's AI video generator enables you to create videos from scratch using simple text prompts. This means you can make aesthetic videos with unique stories that align with your creative vision. 

Simply input your concept, and let WarpVideo do the work for you. The AI will analyze your prompt and create a video that matches your description. You can even make a video with scenes that look like they came from a different universe. The possibilities are truly endless!