How to Make Video Quality Better (12 Easy Fixes & Tools)
Picture this: you’ve just filmed a fantastic video, but it looks so dull and fuzzy when you watch it back that you can barely make out the details. That’s the kind of experience that can ruin a project, leaving you scrambling to find a way to improve video quality before you can move on. Luckily, you’re not alone in your quest for improving video quality. With the help of emerging technology like artificial intelligence, you can quickly enhance your video and get back to what matters most. This article will examine how to improve video quality, including common fixes, tools, and how AI in video production can help.
The good news is that there are plenty of ways to improve video quality. One way is to use tools like WrapVideo’s AI video art tool that automatically analyzes and enhances video files. This can help you quickly get your video to a presentable state so you can move on to your next creative endeavor.
What Causes Poor Video Quality?
Old Equipment Just Won't Cut It
One of the most common culprits of poor video quality is poor equipment. Other causes include old or outdated equipment and low-quality equipment. Using old equipment will undoubtedly affect the quality of your video.
Just because a camera is new doesn't mean it's good quality. A cheap camera will have a different quality output than a higher-tech professional camera. As technology improves, the standards for video quality also improve. Using a modern, high-quality camera is essential to meet video standards.
Insufficient Lighting
Even a great camera can't save a video with terrible lighting. Cameras process light differently than our eyes. Cameras have difficulty picking up images in low or dark lighting, as our eyes do. Cameras cannot pick up as much contrast as our eyes, so while your lighting may look great in person, it may be too dark on camera.
Wrong Camera Settings
Sometimes, even with a new, high-quality camera and sufficient lighting, your video may turn out less than ideal. You may be filming using the wrong camera setting. Shutter speed, in particular, can affect how your camera captures your video.
Also, check the settings when uploading your video to a platform or website. If you are not uploading your video with HD settings, it will appear to be of lower quality than it is.
Incorrect Compression
Using the wrong codecs to compress your video will lower its quality or, in some cases, make it unable to play at all. A codec is a video compression technology that allows your video to be streamed. As most videos and media are consumed by streaming, consider making your content compatible with streaming services.
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How To Make Video Quality Better With These 5 Fixes
1. Make Bad Video Quality Look Better By Upscaling Resolution
One of the most common issues with quality is low video resolution, which can make your footage look pixelated or blurry.
While you can't turn a low-resolution video into a 4K masterpiece, there are some tricks to make it look sharper and more polished.
Use a higher bitrate: Choose a higher bitrate to enhance the overall quality when exporting your video. This increases the amount of data used for each second of video, leading to clearer and crisper visuals.
Apply sharpening filters: Many editing tools offer sharpening filters that can help to refine the edges of objects in your video, making them appear more defined.
Consider upscale algorithms: Some editing tools allow you to upscale video with advanced upscaling algorithms that intelligently add pixels to increase resolution. While these can’t perform miracles, they can make a noticeable difference in improving the clarity of your video. You can also consider using AI upscale video tools, where you can use a video quality enhancer for the videos you’ve shot online.
So, the sharper you can shoot your video initially, the better your results will be in post-production.
2. Fix Poor Lighting and Brighten Up Your Scenes
Lighting can make or break your video; fixing poorly lit scenes in post-production is key to improving quality.
Here’s how you can rescue those dark or overexposed clips.
Adjust exposure and brightness: Start by adjusting the exposure settings to brighten up dark scenes or tone down overly bright areas. Be careful not to overdo it, as too much brightness can wash out your image.
Use contrast and highlights: Boosting contrast can help make the details in your video pop, while adjusting the highlights can bring out the lighter parts without losing detail in the shadows.
Employ color correction: Sometimes, poor lighting causes color imbalances. Use color correction tools to adjust the white balance, saturation, and hues to make your video look more natural and visually pleasing.
By tweaking these settings, you can transform a poorly lit video into something that looks much more professional and polished.
3. Stabilize Shaky Footage
There’s nothing worse than watching a video that looks like it was filmed during an earthquake. Shaky footage is distracting and can make your viewers click away fast. Luckily, stabilizing shaky footage is easier than you think. Most video editing software includes a stabilization tool that automatically detects and reduces camera movement.
To transform your footage from shaky to smooth. Start by:
Applying stabilization filters that examine your video frame by frame, making adjustments to smooth out any camera shake. Most of these filters let you control the intensity of the stabilization, so it’s a good idea to start with a low setting and gradually crank it up until it looks just right.
Some tools crop the edges of your video while stabilizing, which can help eliminate the worst shakes. Keep an eye on how much you crop so you don’t accidentally cut out any significant bits.
You can manually adjust each frame if you want to take it further. Sure, it might take a little longer, but it gives you that extra control to ensure your video looks smooth without losing quality.
After stabilization, your video will be much more enjoyable, and your viewers will not feel like they’re on a rollercoaster.
4. Clean Up Your Audio and Visuals
Noise is a major culprit in poor video quality and can affect your footage's audio and visuals.
Whether it’s grainy visuals or background noise in your audio, here’s how to fix video quality by cleaning it up:
For Visual Noise
Apply noise reduction filters: Noise reduction filters work by smoothing out the grainy parts of your video, making it look cleaner. Be careful with these filters as overuse can lead to a loss of detail, leaving your video looking overly soft.
Use denoise and grain effects: Some tools offer denoise effects specifically designed to reduce visual noise. These effects can be adjusted to target different noise patterns, making your footage look much clearer.
For Audio Noise
Apply an audio denoiser: Background hums, hisses, or other unwanted sounds can ruin your video’s audio. Use an audio denoiser to remove these elements, leaving only the clear, important sounds.
Adjust EQ settings: Equalizers (EQ) can help fine-tune your audio by boosting or cutting specific frequencies. This is particularly useful for minimizing background noise without affecting the overall sound quality.
By reducing noise in both your visuals and audio, you can significantly enhance the overall quality of your video, making it more professional and pleasant to watch.
5. Correct Color to Bring Your Footage to Life
Sometimes, you might think your video is of bad quality, but it lacks color. Whether your video is too dark, washed out, or has a weird color cast, color correction can fix it.
Start with the basics by adjusting the white balance to ensure your colors look natural. This step corrects any color tint caused by your lighting or camera settings. Then, move on to tweaking the contrast, saturation, and brightness to make the colors in your video pop.
For more advanced techniques, consider color grading. This process involves creating a specific look or mood for your video by adjusting the colors more extensively. Depending on the tone you want to set, you can make your video feel warm and cozy or cool and dramatic.
Color correction and grading are powerful tools that can enhance the quality of your video, making it more engaging and visually appealing. Even subtle adjustments can make a huge difference, so take the time to get it right.
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7 Best AI Video Enhancers To Improve Your Video Quality
1. WrapVideo: A Tool for Creative Expression and Video Enhancement
WrapVideo is an AI-powered video tool designed to enhance and transform the quality of visual content through features like face swapping, morphing, and scene transformation. While its core appeal lies in creative expression and video art, it also serves as a strong video enhancer by helping users achieve sharper, more engaging visuals with minimal effort.
Face Swap and Morphing Technology
WrapVideo’s face swap and morphing capabilities are powered by advanced AI algorithms that produce clean, realistic transitions and effects. These tools help refine character animation, correct facial inconsistencies, and even enhance older or lower-resolution footage by replacing or adjusting elements within a scene.
Scene Transformation
Beyond facial features, WrapVideo also allows users to manipulate backgrounds and visual styles, giving standard footage a fresh, high-quality look. Whether you're trying to modernize existing video content or bring a creative concept to life, the platform’s AI can reframe and restyle visuals to suit your needs.
User-Friendly Platform
One of WrapVideo’s key strengths is its accessibility. You don’t need professional editing skills or high-end software to use it. The browser-based platform is intuitive and quick, allowing creators to improve video aesthetics without the usual technical barriers.
Creative Edge Meets Video Quality
The technology behind WrapVideo also contributes to overall video quality:
Smoother transitions
Sharper images
More immersive visuals
It’s beneficial for content creators, marketers, and social media users who want to stand out with polished, professional-looking videos.
Try It for Free
WrapVideo offers 5 free text-to-image generations to help new users test the waters and see how AI can elevate their content.
2. Topaz Video AI: The Gold Standard of Video Enhancement Software
Topaz Video AI is widely recognized as a leading professional-grade AI video enhancement software. Developed by Topaz Labs, it focuses specifically on leveraging advanced machine learning models to achieve exceptional results in:
Video upscaling
Noise reduction
Deinterlacing
Motion correction
Artifact removal
It's a favorite among video editors, filmmakers, and archivists who prioritize the highest possible quality and detail preservation.
Video AI’s Upscaling Models
This software employs sophisticated neural networks trained on vast datasets of video content to analyze and enhance footage intelligently. Topaz Video AI aims to generate new, realistic details during the upscaling process, unlike traditional upscaling methods that can result in blurry or pixelated results.
Its various AI models are tailored for specific tasks, allowing users to fine-tune the enhancement process for optimal outcomes. While powerful, it often requires more processing power and can have longer rendering times.
3. AVCLabs Video Enhancer AI: Revive Old Footage with AI
AVCLabs Video Enhancer AI is another strong contender in AI-powered video enhancement. It utilizes deep learning algorithms to upscale:
Video resolution
Reduce noise
Improve overall visual quality
AVCLabs' key focus is breathing new life into older, lower-resolution footage, making it a valuable tool for archiving and restoring classic videos. The video enhancer boasts features like multi-frame enhancement, which analyzes multiple frames to improve consistency and reduce temporal artifacts during the enhancement process.
It supports upscaling from SD to HD, and further to 4K or even 8K resolutions. AVCLabs also provides options for adjusting parameters to fine-tune the enhancement results according to specific needs. Its user interface is generally considered straightforward and easy to navigate.
4. HitPaw Video Enhancer: User-Friendly and Effective
HitPaw Video Enhancer is an accessible and user-friendly solution for improving video quality using artificial intelligence. It offers a range of AI models tailored for different enhancement tasks, including:
Upscaling resolution (up to 8K)
Unblurring
Colorizing black and white videos
Reducing noise
Removing artifacts
Its intuitive interface makes it a good option for users who may not have extensive video editing experience.
The software aims to simplify the video enhancement process with mostly automated tools. Users typically just need to import their video, select the desired AI model, and let the software do the rest. While it offers impressive results in many cases, the effectiveness of specific AI models can vary depending on the type and quality of the original footage. Processing times, especially for longer videos, can also be a consideration.
5. UniFab Video Enhancer AI: Restore Your Videos to Their Former Glory
UniFab Video Enhancer AI is a powerful AI-driven software explicitly designed for restoring and upscaling low-quality videos to higher resolutions, including Full HD, 4K, and even 8K. Built with deep learning and trained neural networks, it excels at enhancing old, noisy, and blurry videos, making it a solid choice for users looking to revive:
Archived footage
Family videos
Low-res movie clips
The software analyzes the video frame by frame to intelligently add details and reduce artifacts. It's especially well-suited for digitized tapes, DVD rips, or older online content. Though it may require more system resources and time compared to lightweight tools, the enhancement results are often cinematic in quality.
6. VEED.IO: The Browser-Based Video Editor with AI Tools
VEED.IO is a robust online video editor accessible directly from your browser. It offers a comprehensive suite of features to streamline the video-editing process. One of its standout capabilities is auto-generating subtitles using AI, simplifying the task of adding text to your videos.
It provides tools for text formatting, access to a stock library, and integration music and sound waves to enhance your videos effortlessly. The platform boasts one-click features such as:
Transcriptions
Background removal
Silences
Noise removal
Filters
Effects
It allows users to save time while maintaining high-quality video production.
Multi-Platform Video Creation
Besides its AI-powered features, VEED.IO offers a range of tools to engage your audience across various platforms. These include auto-resizing for different platforms, live collaboration features, image and sticker integration, and annotations to add depth and interactivity to your videos.
The platform supports endless use cases, making it suitable for tasks ranging from creating subtitles and translations to:
Facilitating meetings
Training sessions
Marketing endeavors
Social media campaigns
7. Movavi Video Editor: Lightweight Software for Simple Video Enhancement
Looking for a lightweight but practical video editor? Movavi Video Editor keeps things simple without sacrificing power.
One-click AI tools:
Improve video quality, auto-correct color, and stabilize.
Ideal for quick YouTube uploads or personal projects.
Movavi doesn’t need a high-end machine to run smoothly. It’s not for pro-level control, but for creators who want to enhance video quality without a steep learning curve. It's a go-to.
How To Scale Your Content Creation Without Losing Quality
Producing video content regularly is undeniably more resource-intensive than writing a blog post or creating a static social media graphic. Yet video remains one of the most effective ways to connect with audiences, drive engagement, and build trust. Smartphones have become an essential part of our lives. According to Statista, people spend nearly two hours daily on social media. For marketers, it is therefore necessary to connect with consumers where their attention lies.
In the past decade, businesses and brands have invested heavily in creating social media content. Producing consistent quality content is key to remaining relevant in this ever-changing landscape. So, how can businesses consistently create videos without sacrificing quality or blowing their budgets? The answer lies in being strategic, realistic, and resourceful.
Don’t Let Perfection Stifle Video Production
One of the most common obstacles in scaling video content is overthinking. Many businesses delay publishing because they feel the content isn’t “good enough.”
Common concerns include:
“We need better cameras and lighting.”
“I’m not comfortable on camera.”
“What if no one finds this interesting?”
These are valid feelings, but they often lead to inertia. The best approach? Start creating. Publish content, gather feedback, and refine your approach over time. The market will tell you what’s working and what’s not; no expensive gear is required.
Build a Video Culture Within Your Team
Creating content shouldn’t be a solo task. Encourage your team to contribute and make video part of your broader communication strategy. Content creation becomes more sustainable and authentic when multiple team members are involved.
Here are a few types of videos your team can contribute to:
Interviews or Q&As with internal experts, customers, or industry peers.
Behind-the-scenes looks at company culture or processes.
Commentary on industry trends or company updates.
Educational or how-to content addressing common customer questions.
Maximize Impact by Repurposing
Repurposing is one of the most efficient ways to scale content. With thoughtful editing, a single video can generate multiple content pieces across platforms.
Here’s how to do it effectively:
Start with long-form content: Film a 5–10 minute video for YouTube or your website. Include visual elements like title cards, end screens, and clear calls to action.
Break it down: Edit this video into shorter clips tailored to Instagram, LinkedIn, or TikTok platforms. Ensure each clip includes captions and a clear hook in the first few seconds.
Convert it into other formats: Turn the video transcript into a blog post. Extract key quotes and share them as text posts or visual graphics. Use the audio for a podcast episode or voice-over content.
Scaling Video Content Through Strategic Repurposing and Team Collaboration
Repurposing saves time and ensures that your message reaches audiences in the format they prefer. “Staying Consistent Without Breaking the Bank Scaling” video content doesn’t require a studio setup or a dedicated media team. It requires consistency, a willingness to experiment, and a team that understands the value of video.
By focusing on progress over perfection, involving your team, and repurposing strategically, you can create quality content at scale, without burning out or overspending. The key is to keep moving. With time, practice, and a clear strategy, your video content and connection with your audience will improve.
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